About us

Redefining Entrepreneurship One Name At a Time

The brand name is the foundation of inspiring branding. At Citronade we took the proverbial "lemonade stand" that represents the spirit of entrepreneurship and reshaped it into a completely fresh, yet incredibly familiar brand name. Our mission at Citronade is to help companies, entrepreneurs, investors, and their advisors develop strong, distinctive brands that create category leaders and separate them from regular market players.

Memorable brand names are the foundation of any successful business. Citronade Naming Agency helps businesses create names that become synonymous with their industry – and carve out a profitable place for themselves in their markets. Our naming experts create brand names that resonate with customers, employees, and investors because we believe that great names have the power to emotionally connect people with brands and businesses to spark customer engagement and loyalty.

“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”
— David Ogilvy
Confessions of an advertising Man

Our staff is seasoned in some of the world's most famous advertising agencies, yet we aspire for better. That's why we offer two tailored naming solutions:

  1. A full-service naming agency for corporations and startups, including competitive research, category taxonomy, brand positioning, story development, trademark research, name development, tagline creation, naming evaluation and scoring processes, and domain name proposals.

  2. Naming services individual products and product lines such as e-commerce domains, software titles, or SaaS offerings.

A business name is often the most important aspect of a company. Brand names such as Apple, Slack, Canva are not just names – they’re emotional capital. They're powerful assets that can be trademarked, that can inspire, and that are able to change the world.

Our Services

Name For Fame

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Inspiring names that connect emotionally creating category leaders and setting them apart from regular market players.
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Designing memorable brands. We build and refresh brands through cultural insight, strategic vision, and the power of emotion.
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Category Design
Creative category design, brand positioning, and competitive differentiation.

“Building a boat isn’t about weaving canvas, forging nails, or reading the sky. It’s about giving a shared taste for the sea.”
Antoine de Saint-Exupery
Citadelle (The Wisdom of the Sands)

our partners

Partnering with creative & entrepreneurial minds

Clancy PC Intellectual Property Law offices logo greyscale
Tech Toronto logo greyscale
Founder Institute logo greyscale
The AdChemists logo greyscale
TiE Institute logo greyscale