The art of naming is, first and foremost, an emotional strategy.
irresistible names that give brands a competitive edge and the emotional advantage to become
This is the fundamental phase in the name development process.
We perform a comprehensive competitive analysis investigating the names, messages, tone, and
market positioning of competitors' brands. This will give you a clear picture of where your
competition stands and will tell you how you need to position your brand to disrupt the
category and become the leader.
Positioning and Goal Setting
All great names work in concert with the positioning of the
brand they speak for. We dig into your business, discuss the scope of the challenge and
consult on the most suitable positioning. A refined and specific positioning is essential
for a memorable name.
Persona Analysis and Development
Informed by our competitive analysis, the
desired positioning, and the strategic directions, we start forging numerous name candidates. Each must
establish the desired perception and needs to perform an outstanding job for your
marketing, branding, and advertising endeavours.
Consumer Interaction Analysis
This is the step where we evaluate
the best name candidates with our proprietary scoring system. We look at the characteristics
of the name while taking into account the breadth of emotional and cultural associations
that the name invokes in various cultural contexts. We present you the top contenders and
advise you on which one will likely work best and will be best suited for your purposes.
Online Brand Development
Name + Slogan Scoring
Before presenting you the top candidates,
we screen all the proposed names for domestic or international trademark availability and score the likeliness of a name to be registered. This makes sure that the names
we produce through our process can be used legally in the areas where your business operates.