branding services

“The beginning of wisdom is to call things by their proper name.“

We are naming and branding experts seasoned in working with Fortune 500 clients and some of the world's most famous brands, as well as in designing fresh startups right from the beginning.

We empower your brands and help you maximize top-of-mind awareness by positioning you as a category leader.

We work with you to create fresh, memorable and inspiring names and brands.



We develop and trademark fresh, inspiring, and zesty names
to make brands memorable and establish them
as powerful category leaders.

Trademark screening and applications
in Canada, the USA, and internationally.


We design fresh brands and build logos and new visual identities through positioning, analysis, cultural insight, strategic vision, and the power of emotions.

Category Design

Creative category design,
brand positioning,
and competitive differentiation.

Our Approach

We love to work side by side with ambitious and challenge-loving clients who want to build fresh and memorable brands that engage customers and create strong emotional responses.
We believe in partnership and collaboration. We like to discuss, plan and be a part of the client's team. Sharing same vision leads to great results.
We work closely with and listen to our clients. We carefully research them and their competition to really understand their story.
We believe in strong and continuous relationships. We aim to become a trusted partner and cohesively defining clients' brands.
We love working with daring and inspiring clients who like to challenge their vision and stretch customers' imagination.
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”
— Leo Burnett